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IDEATION
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SOLARIS DESIGN
is the design innovation partner for leaders seeking to accelerate business success. We are a focused team of research,
design and engineering professionals, whose design thinking methods inform and translate strategy into breakthrough products and services.
Research
How do you make smart decisions in complex situations where speed to arket is critical to success? You need good information – derived from end-users, markets and trends; considered in context, with assumptions and risks clearly identified.
Solaris Design uses innovative research and analysis processes to create a deep understanding of stakeholder needs. We provide complete and actionable information that answers
questions like, “What are our next great opportunities?” and “What is our precise target for success?”
Discovery
Our discovery research reveals unmet demands and illuminates market gaps for product and service innovation. Using a wide range of ethnographic and participatory design-research
tools, we identify fresh opportunities by exposing underlying needs, desires and goals that can otherwise go undiscovered.
Definition
Our definition research puts new opportunities under the magnifying glass to give them greater clarity and context. We help you understand opportunities from multiple perspectives to align priorities, focus strategy and direct development. Our definition research deliverables delineate new opportunities insightfully and precisely to give you a competitive advantage.
Strategy
A well-defined and articulated opportunity is the starting point for strategy. We approach business strategy as the design process of devising and implementing a plan to achieve a clear, shared marketing goal.
As your strategy partners, we transform insights into actionable vision and tangible plans that gain traction across your organization.
Vision
Combining experience with foresight, leaders envision their role in future markets, then build compelling cases to invest in and exploit those opportunities. Solaris helps companies align internal and external business forces to visualize and develop a unique approach to a specific opportunity. We use design thinking processes to create scenarios for future product and service opportunities, frame competitive positioning, articulate brand promises and, most importantly, illustrate opportunities in ways that inform, engage and excite stakeholders.
Planning
Turning opportunities into successful offers requires a foolproof plan for implementation Solaris' strategy planning processes create product and service roadmaps, define channel requirements, outline development tactics and anticipate marketing communication needs. In short, we do the work to answer the question “What steps are required for our strategy to succeed?”
Development
Thoughtful research and clear strategy are critical to success. But passion and development experience are also required to transform plans into new products and services that are engaging, desirable, robust and profitable.
Solaris' design and engineering teams give form to user experiences by developing products and services that are on-strategy, on-point with users and customers, and on-target to hit performance requirements necessary for success.
Design
Our industrial, interaction and service design teams create beautiful, easy-to-use products and services. By integrating design into research and strategy processes, we are extremely successful at addressing strategic imperatives while creating compelling designs that appeal to the emotions, have a high degree of usability and solve problems in elegant ways.
Engineering
Our engineering teams provide the technical, manufacturing, sourcing and project management work necessary to bring your offer to market. We actively manage partners’ inputs, integrating electrical, software and firmware requirements into robust development prototypes and production databases. We see and address risks before they impact schedule. And we ensure that the time and effort you invest in your design vision makes its way into production and into the market.
Consumer
To succeed in fast-moving, highly competitive markets for consumer products and services, you need outstanding targeting skills and ever more advanced delivery skills. Speed to market is critical — but only when you deliver the products and services that people truly desire.
What makes one product or service cool? When is it smart to offer multiple SKUs? How far can you extend a single platform? What makes an application “killer”? What does it take to excite the channel?
Finding answers to questions like these is the real art in design — and it is the way we approach creating connections to consumers that go deeper than just form and function.
Commercial
Business-to-business relationships succeed on a combination of trust and value. To create innovative commercial products and services, we pay attention to the critical details of brand expression, business partner needs and stakeholder value along the total value chain.
Rather than focusing strictly on product features, we often contribute true innovation at the buyer/seller interaction level. What interactive systems could enhance your relationship with customers? How can we magnify the impact of the user experience? Where can we engage our customers in the development process to ensure their acceptance?
By taking a more thoughtful approach to business-level transactions, we innovate in important ways.








Scuba Diver's Scooter
Designed in DS Catia V5
IMAGE GALLERY industrial design
GPS Unit
Designed in DS Solidworks
SITE DESIGN BY SOLARIS DESIGN - Gunes Kocatepe - 2010 - ALL RIGHTS RESERVED - SOLARIS DESIGN www.solarisid.com
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Jules Verne
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